Social Media Is Changing: What This Means For Coaches, Creatives & Space Holders.
MY 2026 SOCIAL MEDIA, BRAND & BUSINESS PREDICTIONS
Recently I’ve been having lots of conversations with founders and community leaders about the future of business, now AI is here to stay and content creation fatigue is real.
Personally, I’m craving more time hanging out with humans. Working in teams and building things that make a difference in a workshop capacity and not in a Chat GPT echo chamber. Although I have a few signature courses on how to show up, be SEEN and sell your services on social media, it’s not where my energy is right now.
To be perfectly honest I’m tired of being tethered to the creator economy and to the coaching cache where I’m seeing so much regurgitated fluff. It’s all starting to sound like one big AI fart with M dashes — in. In fact, my Dad just told me that Chat GPT in French is ‘Chat, j'ai pété’ which means ‘Cat Farted’.
I miss the days when copywriting challenged my brain and as a dyslexic person the only way I overcame my fear of writing was through practice. I miss exchanging ideas with clients in person and working on creative projects with colleagues just because. You know the ones you get to go to IRL, like a film festival screening or private view with bad box wine.
I miss life before social media, when you did things because you really wanted to, not because you needed to keep up appearances and have a presence on all the apps just to get clients. Social Networks like Instagram, Facebook & TikTok have been stealing our Intellectual Property in plain sight and we’ve been passing it off as normal. Churning out beautifully curated, time consuming content that’s lost in an algorithm update or squished between annoying ads which have nothing to do with our niche.
The people are getting tired of the endless scroll and some thought leaders in the creative and wellbeing industries are opting to spend more time on building tangible, touchable, grass roots projects that make a real difference, not just a sale. Me included! Even the brand styling and imagery I see creators use in their carousels remind me of the ‘bleep-click-bleep’ dial up internet era with MySpace pixelated sparkles and paper Filofax icons that take me back to school days.
The writing is on the wall. We are crying out for the old ways and are moving into a pre ‘internet of everything’ nostalgia era. What’s interesting is that some Gen Z and Gen Alpha are leading the way. They are fed up with losing their parents like moths to the blue light and are looking in new directions for real connection, sensory experiences and creative inspiration.
Chromaticcareo: Source Pinterest
Young people are switching their camera phones for point and shoot digi cams and dusting off Dad’s old Green Day CD’s. They are attending screen free gigs and creative picnics in the park while choosing wisely to not be on the same social apps as their parents.
Of course some kids are getting lost in scroll holes, gaming gutters and comparison is crushing their confidence. Which is why it’s up to us to lead them in a new more conscious and connected direction. In my opinion it’s not about banning social media for young people, it's about education, self sovereignty and encouraging them to think critically. Bring back the debate class and the avant garde teacher that held your attention till break time and inspired you to think outside the classroom.
Collectively, we are in year nine in Numerology, which means we are closing energetic loops, dropping things that don’t serve us and shedding old skins that have gone dry and crispy. Next year we enter a year one, a global rebirth and realignment that will not be supportive of the old ways. Out of date political structures will crumble and what used to work in business, economics and social media won’t stick.
So what’s the answer, what’s the alternative and do we still need to have a presence on social media?
In 2026 I’m predicting a big change in the mindset of coaches and creators in the health, wellbeing and self development industries. They will slowly transition from overwhelming content plans that feed into the attention economy, to more strategic long form episodic content. ‘Owned Media’ will be a necessity, think websites, blogs, video courses, email lists and online/offline memberships on platforms which don’t rely on ads to survive.
They will still create valuable and engaging bodies of work, but you’ll only get a snippet of it in your scroll and swiftly be directed to long form content that lives on more than 24hrs. YouTube will continue to grow as will LinkedIn for now, but IG / TikTok and Facebook will see a decrease in users and investors as some creators choose to take themselves off the apps completely, in favor of curating hybrid communities on their own platforms to avoid shadow banning for a simple side boob or ancient herbal remedy.
WhatsApp, Telegram and other community centric platforms will see an increase in engagement as they respond to what culture is craving for. A digital spring board that will propel users towards real, touchable human connection.
As we all start to become more aware of how much time we’ve been spending online and wake up to the anti-social nature of social media, we will be on the lookout for real life dopamine activating things. Prioritising playing with our children or animals, long walks in the forest with friends, team sports, group study, library’s, supper clubs and the humble pub for a good old board game night.
How does this affect you if you're a soul purpose business owner, coach, creative or space holder?
To the creator reading this thinking, phew! I don’t have to post on Instagram, Facebook or TickTok anymore. Let this be your empowered choice to make, However having a presence on social media for search ability, creds and community connection will still be beneficial for a little while longer. Especially when the big dogs see a large part of the population leave, they'll make the user experience sweeter and more addictive to try and keep us.
Which is where your digital, cognitive and creative sovereignty must come in.
As a soul purpose business owner in 2026 and beyond, it’s going to be of great importance that you create your own digital, social and community values manifesto. To keep you on track with your mission and on beat with culture. Building your client base and body of work away from Social Media will be essential to creating recurring revenue and a sustainable business eco system with multiple revenue streams, will future-proof you.
Authentic human creativity in content will be Queen and female founders will continue to rise. Women’s brains were made for this multi layered bottom up, mycelial inspired business eco system era. In my Sovereign CEO business membership I am witnessing this in real time and have made it part of the curriculum to meet up in person every quarter. So that the women get to hold each other, with physical touch, energetic support and audible belly laughter which doesn’t translate in a Zoom room.
This is also why in 2026 I’m launching the Sovereign Space Holder Facilitator Training. A year long hybrid immersion in the art of holding brave transformative spaces. While committing to growing my local female founders community via a Whatsapp group and free monthly in-person meet ups.
Sovereign CEO Event @TheHearth in London
The connection and the capital is in the corporal becuase we are fed up with the ephemeral.
My number one tip for creating a profitable conscious business in 2026 and beyond is to start your own community. Don’t over think it, a simple Whatsapp group or email circular works wonders. Choose a date, a location and an objective, then meet up. All my best ideas, clients, research and collaboration opportunities have come from meeting people IRL, so this is where I will continue to put my energy.
You will still see me on the Gram, popping up when I’m in a launch period or when I’ve got something important to say. For now, my focus will be on batching content, creative campaigns, interviews and bite sized video series that can be repurposed. I’m bringing back my blog and I’m seeing my brand as a sovereign media agency, the kind of channel I wish I’d found in the early stages of creating my soul purpose business.
I will still mentor female founders on how to create heart connecting social media content that comes up in searches and strengthens their profile as a thought leader. I’m doubling down on supporting space holders to create business eco systems that complement their nervous systems and helping them to build brand worlds based on my pleasure first profit second methodology.
This is the social media legacy era. Where we show up and share intentionally, in our own time, in our own authentic voice, with REAL words and unpolished camera phone pic’s that evoke emotion. We will give a small percentage of our sovereign selves to the grid and the rest will go towards building our bodies of world changing work and mobilising communities.
You have been distracted from building your own legacy for too long. Now it’s time to create more than you consume. Use the app’s to connect, interact and showcase your best work. Then go design, paint, gather, hold space, touch, move and feel.
Let’s not continue to be Zucker Sucker’s! Instead, let's make more messy art, more sweaty dance floors and more tea and crumpet connections.
Share your thoughts and feels and personal predictions in the comments below.
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